| Yamaha Corporation (Yamaha) has announced that its Board of Directors, at their meeting held on December 20, 2007, made the decision to establish a sales subsidiary for musical instruments and AV equipment in India. Growth in the Indian economy is continuing at a high rate, and substantial future expansion is expected in the consumer markets.
Under its medium-term business plan “Yamaha Growth Plan 2010,” which it has been implementing since April this year, Yamaha is aiming for growth in its business domains centered around sound, music, and musical instruments. The development of new markets will be important for Yamaha to attain its growth objectives. To this end, Yamaha established a sales subsidiary for musical instruments and AV equipment in Russia in August and it is making preparations for the full-scale expansion of business activities.
Yamaha’s decision announced today to establish a sales subsidiary in India is an extension of these policies and measures that are aimed at business expansion. Going forward, Yamaha will shift away from reliance on importers to having the newly established sales subsidiary in India play a proactive role in implementing strategies for long-term sales and market development. |
