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September 21, 2007

Yamaha Subsidiary to Establish Visual Content Company

At the meeting today of the Board of Directors of Yamaha Corporation (Yamaha), it was decided that consolidated subsidiary Yamaha Music Entertainment Holdings, Inc. (Hereinafter: YMEH; Location: Shibuya-ku, Tokyo; Representative: Keiji Taniguchi), will establish a visual content production company jointly with Atoss International Ltd. (Hereinafter: Atoss; Location: Minato-ku, Tokyo; Representative: Chiaki Shiromizu), a company engaged in the broadcasting business and sales of program production services.

As part of activities to strengthen Yamaha’s musical software business, Yamaha made a 10% equity investment in Atoss in March this year, and the two companies began a cooperative relationship. When YMEH was established this June, this investment was carried over, and the two companies will now establish a new company through joint investment to further promote their visual content businesses. The details are as follows:
1.Outline of the New Company
Company name : Yamaha Atoss Music and Visuals, Inc.
Date of establishment : October 1, 2007
Address : 16-7, Dogenzaka 1-chome, Shibuya-ku, Tokyo, Japan
Representative : Junichi Sumii, Representative Director and President
Paid-in capital : ¥40 million (with YMEH investing 55% and Atoss 45%)
Lines of business : Sale of planning and production services for packaged visual content products; management and operation of related licenses; visual content, broadcast program planning, and production; and agent business as well as other related services.
Sales : Target of approximately ¥1.2 billion in annual sales by the fifth year after establishment
 
2.Outline of the Companies Investing in Yamaha Atoss Music and Visuals, Inc.
Company name : Yamaha Music Entertainment Holdings, Inc.
Date of establishment : June 1, 2007
Address : 16-7, Dogenzaka 1-chome, Shibuya-ku, Tokyo, Japan
Paid-in capital : ¥100 million (wholly owned subsidiary of Yamaha)
Representative : Keiji Taniguchi, Representative Director and President
Lines of business : In overall management of the music entertainment businesses of the Yamaha Group.
 
Company name : Atoss International Ltd.
Date of establishment : July 29, 1989
Address : BOIS Building II, 6-9, Minami Aoyama 2-chome, Minato-ku, Tokyo, Japan
Paid-in capital : ¥257 million
Shareholders : Chiaki Shiromizu, Keiichiro Tsukamoto (President/CEO of Impress Holdings, Inc.), E-Holdings Co., Ltd., YMEH, Television KANAGAWA, Inc.
Representative : Chiaki Shiromizu, President and CEO
Lines of business : Broadcasting under Japan’s Broadcasting Law; planning, production, and sales of broadcast programs; planning and production for advertisements, publicity, and sales promotion; creating and operating corporate in-house, satellite-based telecommunications systems; and planning, production, and sale of DVD packages.

For further information, please contact

Yamaha Corporation

Public Relations Division, Public Relations Group

TEL. +81-3-5488-6601
FAX. +81-3-5488-5060

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