|
|
 |
Yamaha to Begin Providing Its Super Ringtone!
Melody Download Service through Telstra in Australia
Start Date–November 10, 2004
|
|
Screen Image of the Super Ringtone!
|
On November 10, Yamaha Corporation (with its head office in 10-1, Nakazawa-cho, Hamamatsu-shi, Shizuoka; President: Shuji Ito) began providing a polyphonic ringtone download service for customers of Telstra Corporation Limited (headquartered in Melbourne, Australia), Australia’s leading telecommunications carrier.
In an Australian first, Telstra has joined with NTT DoCoMo to unveil its exclusive new i-mode(See Note 1) service which was launched in November 2004.
In line with the Australian launch of i-mode, Yamaha has launched Super Ringtone, a high-quality, polyphonic ringtone download service for users of Telstra’s i-mode services. Yamaha has been providing a ringtone download service for Vodafone subscribers in Australia since March 2004, and the new service through Telstra is expected to furnish opportunities for further expansion of Yamaha’s ringtone download services in Australia.
Mobile phone usage in Australia has grown strongly over the past decade, with Telstra continuing to be the leading provider of mobile telecommunication services in Australia in terms of mobile revenue and number of customers. With this expanded user base among Telstra’s customers, Yamaha plans to draw fully on the ringtone download service know-how it has accumulated in Japan to offer high-quality polyphonic ringtone content from a broad range of genres, including Australian hit tunes, TV program and movie theme songs, new U.K. and U.S. releases, and classical music.
|
|
 |
 |
|
|
| Outline of the Service |
|
| Name: |
Super Ringtone!
|
| Starting date: |
November 10, 2004
|
| Carrier: |
Telstra
|
| Sales target for first fiscal year: |
Yen 22 million
|
| Compatible terminals: |
N410i(Nokia), P342i(Panasonic)
|
| Ringtone format: |
MFi (See Note 2), SMF (See Note 3), others
|
| Starting content: |
About 2,200 melodies
|
| Price(for monthly member fee): |
A$5/four melodies (about Yen 400)
A$10/ten melodies (about Yen 800).
(At a conversion rate of Yen 80 to A$)
|
| Site content: |
Global and local hit songs, Yamaha’s selected music box melodies, club and house originals, arrangements of many types of classical music, jazz, sound effects, etc.
|
|
|
Notes:
| 1. |
i-mode is a trademark of NTT DoCoMo.
|
| 2. |
Mfi (Melody Format for i-mode) is a musical format used for ringtones on i-mode terminals.
|
| 3. |
SMF (Standard MIDI File) is a file format used to store MIDI data.
|
|
|
|
|
|
|
|
|
|
|
|
| About Telstra Corporation Limited |
|
Telstra is Australia’s leading telecommunications carrier and a world-class fully integrated, full service provider across wireline, ADSL, HFC, satellite and digital wireless networks and platforms. Telstra has more than 10 million household, business and wholesale customers. Telstra’s BigPond™ is Australia’s leading ISP. Telstra has the most highly accessed family of internet portals and sites and provides entertainment and multimedia content over its broadband network and through its Pay-TV joint venture, FOXTEL.
Telstra owns and operates one of the most technologically advanced networks, offering end-to-end solutions ranging from broadband, IP, mobile and intelligent network services, to voice and data network hubs, call centres, and advanced multimedia and e-commerce applications. It has business operations in the Asia-Pacific region, North America, the UK and Europe.
|
|
|
 |
For further information, please contact
YAMAHA CORPORATION
Public & Investor Relations Group,
Public Relations Division
Mr. Mike Tanaka
TEL. +81-3-5488-6601
FAX +81-3-5488-5060
|
|
|
|
|
|
|
