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November 1, 2004

Yamaha offering free authoring tools for adding dynamic graphics and animation to your ring tones!

Hamamatsu City, Shizuoka, November 1, 2004 – Yamaha Corporation, the world’s largest manufacturer of musical instruments and an established leader in digital audio, is today offering free authoring tools for mobile handsets compatible with dynamic SMAF1 and equipped with Yamaha-manufactured audio chips MA-2 (Yamaha brand YMU759), MA-3 (YMU762), or MA-5 (YMU765), permitting users to add multimedia content to their handsets.

The tools, PC software named SCAS (Synchronous Contents Authoring System), are accessible beginning November 1 from Yamaha’s “SMAF GLOBAL” web site and downloading is free. The site (http://smaf-yamaha.com/jp/) not only serves as an introduction to dynamic SMAF authoring tools, but also lists handheld devices compatible with the format, provides links to SMAF international sites and gives examples of sample applications and multimedia content for dynamic SMAF

“Whether it’s the professional content developer or the casual mobile phone user, creating dynamic, SMAF-Multimedia content is simple and intuitive through our authoring tools,” says Kazunari Fukaya, Marketing Division Manager of Yamaha’s Semiconductor Division.

“We hope that our content becomes an indispensable part of our customers’ mobile lifestyles,” he adds.

Note1:
SMAF (Synthetic music Mobile Application Format) is a unique multimedia data format invented by Yamaha that delivers incredibly rich, multimedia content by combining audio, images and graphics for mobile devices.


About Yamaha
Yamaha Corporation, based in Shizuoka prefecture, eastern Japan and headed by President Shuji Ito, is the world’s largest manufacturer of musical instruments and a leader in digital audio with annual sales of \539.50 billion in fiscal 2004. Founded in 1897, it has remained at the forefront of the latest musical technologies and as of March 2004 employed 23,903 people worldwide. Yamaha produces audio chips for use with mobile phone ringing melody services and launched its first subscriber ringing melody distribution service in March 2000. Within Japan, Yamaha works with 15 different brands in the mobile phone content distribution business, including the “MTV Sounds Powered by YAMAHA” service, encompassing 3 million users. For more information about Yamaha, please visit www.global.yamaha.com/

For further information regarding dynamic SMAF and authoring tools please visit:
http://smaf-yamaha.com/support/contact.html

For further information, please contact

Yamaha Corporation

Public & Investor Relations Group,
Public Relations Division
Mr. Mike Tanaka (misao_tanaka@gmx.yamaha.com)

TEL. +81-3-5488-6601
FAX. +81-3-5488-5060


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