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Yamaha Super Ringtone! Polyphonic Ringtone Download service starting for France’s three leading mobile telecom carriers through their Gallery content services for mobile phones
Start set for October 23, 2004
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YAMAHA Ringtones
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On October 23, Yamaha Corp. (10-1, Nakazawa-cho, Hamamatsu-shi, Shizuoka ; President: Shuji Ito) began a polyphonic ringtone download service for users of mobile phones from France’s three leading telecom carriers: Orange S.A., Societe Francaise de Radiotelephone S.A. (SFR), and Bouygues Telecom S.A. The ringtone melodies are offered through Gallery, a content service offered jointly by the three French companies.
Orange, SFR, and Bouygues inaugurated the Gallery website in July 2003, and all of their portals are linked to Gallery, affording access to their users, who currently number in excess of 10 million. More than 250 different services are offered through the website and user numbers and services are expected to proliferate. The Gallery service is unique to France; elsewhere, mobile phone carriers offer only services exclusive to their own customers.
Serving Bouygues’ i-modeTM*1 users, in August 2003 Yamaha initiated the high-quality polyphonic ringtone melody distribution service, Yamaha Super Ringtone! in France. This marked the beginning of Japanese ringtone services in France. The link to the Gallery site is aimed at broadening the target market to users of mobile telecom services offered by Orange and SFR, France’s two largest mobile telecom carriers, and further enlarging Yamaha’s polyphonic ringtone melody distribution business.
In France, mobile phone subscribers now number 37.75 million out of a population of 59.45 million, and the diffusion rate is rising. As noted above, the three telecom carriers mentioned herein count a total of over 10 million subscribers of Gallery. Yamaha has drawn on its expertise in ringtone melodies accumulated in Japan to offer high-quality content complementing quality songs from many genres, including popular French songs, the latest global hits, club and house originals, classical, jazz, and music box tunes.
*1i-mode is a trademark of NTT DoCoMo, Inc.
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| Service Overview |
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| Name: |
Yamaha Super Ringtone!
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| Service content: |
Polyphonic ringtone download service for users of mobile phones services offered by Orange, SFR, and Bouygues
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| Starting date: |
October 23, 2004
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| Site content: |
French songs, the latest global hits, classical music, jazz, club and house originals, and music box tunes (about 2,800 songs initially)
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| Price: |
Specific-fee system, €2 per song (approx. ¥270, €1=¥135)
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| System developer: |
Netsize S.A. (www.netsize.com)
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| Compatible terminals: |
Motorola T720, LG7100, Nokia7210, other Gallery-compatible terminals
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| Ringtone format: |
SMAF*2, MIDI*3,SP-MIDI*4
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| Sales target for first fiscal year: |
About ¥30 million
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*2: SMAF (Synthetic music Mobile Application Format)
Data format that enable the creation and delivery of content that combines music and images provided by YAMAHA.
*3: MIDI (Musical Instruments Digital Interface)
International standard for externally controlling digital electronic musical instruments based on synthesizers or other sound sources. Using this standard, instrument performance is consistent regardless of the platform, assuming the instrument and software are MIDI compliant.
*4:SP-MIDI (Scalable Polyphony-MIDI)
Scalable Polyphony MIDI was conceived as a solution for “3G”(3rd Generation) mobile applications and systems, as an alternative to General MIDI Lite (which requires a fixed 16-note polyphony).
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For further information, please contact
YAMAHA CORPORATION
Public & Investor Relations Group,
Public Relations Division
Mr. Mike Tanaka
TEL. +81-3-5488-6601
FAX +81-3-5488-5060
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