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YAMAHA Establishes New Company in New York, Yamaha Artist Services Incorporated, to Provide Piano and Wind Instrument Artist Services; May 18, 2004, Startup
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YAMAHA CORPORATION (10-1, Nakazawa-cho, Hamamatsu, Shizuoka; Shuji Ito, president) has established a new company, Yamaha Artist Services Incorporated (YASI), in New York to provide instrument support to promising and up-and-coming young pianists and wind instrument players. YASI, a subsidiary of Yamaha Corporation of America (YCA; headquartered in Buena Park, California; Yoshihiro Doi, president), commenced operations on May 18, 2004.
YAMAHA’s development of top-level musical instruments is rooted in its recognition of the importance of not only paying attention to the opinions of general users but also directly accessing the opinions of the world’s top artists (performers). YAMAHA maintains artist services centers for pianists in Paris, New York, and Tokyo as well as repair and tuning ateliers for wind instrument players in Frankfurt, Vienna, Grand Rapids (Michigan, USA), New York, and Tokyo, through which it builds relationships with the world’s top artists.
The establishment of YASI entailed the relocation of YAMAHA’s south side Manhattan piano artist services center to the two floors of a building on Fifth Avenue in the heart of Manhattan in April 2004 and the concurrent expansion of YAMAHA’s local wind instrument atelier operations. By expanding and relocating near Carnegie Hall and The Julliard School, YASI plans to provide more fine-tuned services to artists and also conduct market- and artist-based evaluations of products and prototypes on a broader basis.
Along with the establishment of YASI in New York, YAMAHA is in the process of relocating its local merchandise development and marketing subsidiary Yamaha Music Interactive (Katsuhiro Tokuda, president), which it established in 2000, to the same building.
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Notes
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| 1. Profile of Yamaha Artist Services Incorporated |
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| Company Name |
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Yamaha Artist Services Incorporated
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| Representative |
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Terry Lewis, President (also Senior Vice President of YCA).
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| Capitalization |
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US$100,000
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| Establishment |
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April 1, 2004
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| Number of Employees |
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6
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| Business content |
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Support for the performances of pianists and wind instrument players and product and prototype appraisal and feedback.
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| Primary facilities |
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A piano selection and appraisal office (salon) equipped with YAMAHA’s original Active Field Control System* and music classrooms.
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A wind instrument try-out room
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A wind instrument repair workshop equipped with a full array of tuning tools and machinery.
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* AFC (Active Field Control)
AFC is YAMAHA’s system for the active control of indoor acoustics using electroacoustic equipment. It adds and controls reflected sounds to tones picked up by a special microphone installed inside the salon and plays them back on special speakers. In addition, by using audio feedback loops using the sounds picked up by the microphone, the system enables such audio effects as a natural sense of volume, reverb, and depth of sound inside the salon.
About YAMAHA’s architecture and electroacoustic design
YAMAHA is highly renowned for its undertaking of more than 200 new construction and repair projects (Tokyo Kokusai Forum, Biwako Hall Shiga Prefecture Art Theater, and others), which it approaches with a full understanding of how to best take advantage of the unique characteristics of architecture and electroacoustic design based on knowledge accumulated over more than 20 years in the business.
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Please direct inquiries to:
YAMAHA CORPORATION
Public & Investor Relations Group,
Public Relations Division
Attention: Mike Tanaka, m-tanaka@post.yamaha.co.jp
TEL. +81-3- 5488-6601
FAX. +81-3-5488-5060
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