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YAMAHA Ringtones Set for Launch in Australia and New Zealand
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YAMAHA Ringtones
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YAMAHA CORPORATION (head office: 10-1, Nakazawa-cho, Hamamatsu, Shizuoka; president: Shuji Ito) have launched its polyphonic ringtone download service-YAMAHA Ringtones-in New Zealand on February 27, and in Australia on March 5. The service is provided via Vodafone live!, the mobile phone content service of Vodafone, the world's largest mobile community. With this move, YAMAHA aims to gain broad popularity for its polyphonic ringtone download services in both countries.
The use of mobile phones is growing in Australia and New Zealand, with current penetration rates in each country has now reached 70% mark. Also, mobile phones equipped with multimedia functions are starting to appear in both countries, heightening expectations for the proliferation of new mobile services in these markets.
Vodafone globally rolled out its Vodafone live! content service in October 2002, achieving great success in Australia and New Zealand. It is the first time for YAMAHA to provide a ringtone service on a Vodafone live! service, as well as the first time for YAMAHA to provide the ringtone service in Oceania region.
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Notes
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| 1. Service Overview |
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| Service: |
YAMAHA Ringtones
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| Description: |
Polyphonic ringtone download service for Vodafone live! subscribers in Australia and New Zealand
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| Launch: |
Australia:March 5,2004
New Zealand: February 27,2004
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| Target countries/carriers: |
Australia: Vodafone Australia (No. 3 with approximately 2.7 million subscribers)
New Zealand: Vodafone New Zealand (No. 1 with approximately 1.34 million subscribers)
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| First-year sales target: |
Australia:¥18 million , New Zealand: :¥12 million
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| Applicable mobile phones: |
Vodafone live! compliant handsets, including Sharp GX10i, Panasonic GD88, and Nokia 7650
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| Ringtone formats: |
SMAF*1, MIDI*2
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| No. of initial ringtones: |
approximately 1,600
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| Price: |
Australia: AUS$3.30/ringtone (approximately ¥280, ¥85/Aus$)
New Zealand: NZ$3.00/ringtone (approximately ¥230, ¥76/NZ$)
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| Music genres: |
Global and local hit songs, YAMAHA music box tunes, original club music, classical music, jazz, and various sound effects.
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| System development: |
Theta Music Technologies
(Minato-ku, Tokyo, www.thetamusic.com)
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*1: SMAF (Synthetic music Mobile Application Format)
Data format that enables the creation and delivery of content that combines music and images provided by YAMAHA
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*2 MIDI (Musical Instruments Digital Interface)
International standard for externally controlling digital electronic musical instruments based on synthesizers or other sound sources. Using this standard, instrument performance is consistent regardless of the platform, assuming the instrument and software are MIDI compliant.
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| 2. Vodafone Australia Profile |
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| Official name: |
Vodafone Australia (www.vodafone.com.au)
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| Established: |
1992
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| Representative: |
Graham Maher, Managing Director
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| Employees: |
1,600 (as of December 31, 2003)
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| 3. Vodafone New Zealand Profile |
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| Official name: |
Vodafone New Zealand (www.vodafone.co.nz)
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| Established: |
1998 (acquisition of forerunner Bellsouth New Zealand)
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| Representative: |
Tim Miles, Managing Director
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| Employees: |
1,200 (as of March 31, 2002)
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For further information, please contact
YAMAHA CORPORATION
Public & Investor Relations Group,
Public Relations Division
Mr. Mike Tanaka
TEL. +81-3-5488-6601
FAX +81-3-5488-5060
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