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YAMAHA Super Ringtones Service Set for European Launch |
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YAMAHA Super Ringtones (Germany)
(http://de.yamaha-ringtone.com)
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YAMAHA CORPORATION (head office: Nakazawa-cho 10-1, Hamamatsu-shi, Shizuoka; president: Shuji Ito) is set to launch its polyphonic ringtone download service—YAMAHA Super Ringtones—in Europe, starting with Germany, on November 7. The fee-based service will be offered through a Website operated by Netsize, a leader in Europe in the fields of mobile business and consumer solutions.
Although the YAMAHA Super Ringtones Service is already offered through mobile carriers in Germany, the Netherlands, Belgium, Spain, and France, this particular service will be offered through Netsize's Short Message Service (SMS), which covers all of Europe. YAMAHA's aim for the new service is to cultivate new customers and identify unmet market needs.
There are now more than 400 million mobile phone users in Europe, which represents the world's largest Global System for Mobile Communications (GSM) market. Until recently, the standard mobile phone in Europe featured only monochrome screens and simple functions like text messaging. Now, however, mobile phones equipped with superior features and multimedia functions, including color screens and Java, MMS, and GPRS capabilities, are hitting the market. These phones are expected to make up 20–30% of the market by the end of fiscal 2003. Due to the proliferation of new mobile services, the European mobile communications market is drawing attention for its great growth potential.
Netsize is Europe's leading access provider, connecting to the infrastructures of mobile telecom operators in individual countries to cover virtually the entire continent. YAMAHA already offers ringtones and other services through existing mobile telecom operators in individual countries. The service offered in conjunction with Netsize is aimed at achieving the further market penetration of the service through the use of a full-scale Website. The service will be initially rolled out in Germany, followed by the Netherlands, Belgium, France, the United Kingdom, Spain, and Italy, for a total of seven nations.
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Service Overview
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| Service |
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YAMAHA SuperRingtones
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| Description |
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Polyphonic ringtone download service for mobile phone users in Europe
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| Launch |
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November 7, 2003 (starting with Germany)
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| Target countries/operators |
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The principal mobile telecom operators in Germany, Netherlands, Belgium, France, the United Kingdom, Spain, and Italy, encompassing seven major nations of Europe.
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| First-year sales target |
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¥100 million (combined total for all seven nations)
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| Billing method |
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Using Premium SMS
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| Mobile phones |
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Ringtone enabled mobile phones that are WAP Push compliant (Nokia, Motorola, Samsung, and other major handset manufacturers)
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| Ringtone formats |
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SMAF*1, MIDI*2 and others
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No. of initial ringtones
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Around 1,000 to start
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| Price |
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Approximately 2 euros per ringtone
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| Music genres |
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Global and local hit songs, music box sound tunes, original club music, classical music, jazz, and various sound effects.
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| EU top page |
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http://eu.yamaha-ringtone.com
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*1:
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SMAF (Synthetic Music Mobile Application Format)
Data format that enables the creation and delivery of content that combines music and images provided by YAMAHA
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MIDI (Musical Instruments Digital Interface)
International standard for externally controlling digital electronic musical instruments based on synthesizers or other sound sources. Using this standard, instrument performance is consistent regardless of the platform, assuming the instrument and software are MIDI compliant.
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Netsize Profile
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| Official name |
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Netsize (www.netsize.com)
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| Established |
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1998
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| Representative |
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Stanislas Chesnais, Chairman & CEO
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| Turnover |
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40 million euros (approximately ¥5.12 billion), based on results for 2002 converted at a rate of ¥128/euro
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| Head office |
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75, Rue d'Anjou 75008 Paris
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| Business |
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A mobile technology company, with its head office in Paris, that provides wireless message services, such as MMS and SMS, and other types of mobile phone related services. Netsize is an international service provider operating in 16 European countries.
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| Contact |
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Philippe Bornstein (VP Business Development Netsize Group)
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E-mail :pbornstein@netsize.com Phone number :+33 .1 53. 05 58 00
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For further information, please contact
Yamaha Corporation
Corporate Communication Group,
Public Relations Division
Mr. Mike Tanaka
TEL. +81-3- 5488-6601
FAX +81-3-5488-5060
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