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Strengthening Domestic AV&IT Sales:
Yamaha Electronics Marketing Corp. to Commence Operations on October 1, 2003 |
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To strengthen its domestic sales structure for AV&IT equipment, YAMAHA CORPORATION will commence operations at Yamaha Electronics Marketing Corp., which will handle domestic sales of AV&IT products starting from October 1,2003.
Yamaha Electronics Marketing will be created through a capital increase and name change from YIS Corporation, a wholly owned subsidiary of YAMAHA. In addition, YAMAHA will transfer its domestic AV&IT marketing department as well as some personnel to the new company to integrate the organization of AV&IT operation in Japan.
The purpose of establishing the new company is to integrate the sales systems of YAMAHA and YIS Corporation. To date, YAMAHA's AV & IT business segment has been engaged in the sales of AV equipment such as home theater-related products by the domestic AV&IT marketing department. On the other hand, YIS' operations have focused exclusively on business development related to the sales of IT equipment such as routers for use by SOHOs and other businesses. This integration will bolster the YAMAHA Group's domestic sales structure for AV&IT products. We aim to realize better responses to the customer needs, stronger AV&IT operations, and further improvement in administrative processes.
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| Profile of Yamaha Electronics Marketing Corp. |
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| Company Name |
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Yamaha Electronics Marketing Corp.
(Formerly YIS Corporation)
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| Representative |
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Fumio Nakayama, President
(Current: General Manager of AV&IT Domestic Sales & Marketing Div.)
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| Capitalization |
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New capital: ¥300 million
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Commencement of Operations
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October 1, 2003
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| Address |
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17-11, Takanawa 2-chome, Minato-ku, Tokyo
(Current YIS Corporation address: 111-2, Itaya-machi, Hamamatsu-shi, Shizuoka)
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| Business Sites |
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Tokyo, Osaka, Nagoya, Hamamatsu, Hiroshima, Fukuoka, Sendai, Sapporo
(Same as present business sites)
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| Scope of Business |
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Domestic sales, maintenance, and installation of YAMAHA AV products, routers, and related products
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| Number of Employees |
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80
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| Sales Targets |
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¥9.0 billion for fiscal 2004, (period extending from October 1,2003, to March 31, 2004)
¥15.5 billion for fiscal 2005
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For further information, please contact
Yamaha Corporation
Corporate Communications Group,
Public Relations Division
TEL. +81-3- 5488-6601
FAX +81-3-5488-5060
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