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Yamaha Super Ringtone !
A Polyphonic Ringtone Download Service for Bouygues Telecom in France
Service from August 8, 2003 |
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YAMAHA CORPORATION (head office: Nakazawa-cho, Hamamatsu-shi, Shizuoka; president: Shuji Ito) has started providing a polyphonic ringtone download service for Bouygues Telecom (Head Office: Boulogne-Billancourt, France), a French mobile communications operator since August 8,2003.
In November 2002, based on an agreement with NTT DoCoMo, Inc., Bouygues Telecom began providing i-modeTM service to subscribers in France. Approximately 235,000 customers have already signed up, and demand is expected to rise dramatically. To serve these customers, YAMAHA has launched Yamaha Super Ringtone!, a high-quality polyphonic ringtone download service, and will make a strong effort to expand its business as the number of i-modeTM customers grows.
France has a population of 59.5 million, of which 37.8 million are mobile phone users. Bouygues Telecom has 6 million subscribers, 15,6% of the total. Drawing on expertise developed in the Japanese market, YAMAHA will provide high-quality polyphonic ringtones from a range of genres, including French pop, the latest U.S. and British hits, movie soundtracks, jazz and classical music.
i-mode and the i-mode logo are trade marks registered by NTT DoCoMo, Inc. in Japan and other countries. |
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| Service Overview |
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| Service |
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Yamaha Super Ringtone! |
| Description |
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Polyphonic ringtone download service for Bouygues Telecom's mobile phone subscribers
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| Launch |
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August 8, 2003 |
| Site content |
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French pop hits, television and movie soundtracks, classical music, the latest U.S. and British hits, a special ringtone corner, a recommendation corner, and a request corner (Approximately 800 ringtones at launch) |
| Price |
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Based on a monthly payment system, 2 euros (¥270) per four ringtones or 3 euros (¥405) per 8 ringtones, calculated at a rate of 1 euro = ¥135 |
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| Bouygues Telecom Profile |
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| Official Name |
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Bouygues Telecom (www.bouyguestelecom.fr/) |
| History |
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Obtained license for mobile phone business in October 1994
Began providing service in Paris, France in May 1996
Launched GPRS service for corporations in February 2002 |
| CEO |
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Gilles Pélisson |
| Sales (fiscal 2002) |
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2.9 billion euros (approximately ¥400 billion), calculated at the rate of 1 euro = ¥135 |
| Business description |
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A mobile communications subsidiary belonging to France-based Bouygues, one of Europe's top construction companies |
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For further information, please contact
Yamaha Corporation
Corporate Communications Group,
Public Relations Division
Mr. Mike Tanaka
TEL. +81-3- 5488-6601
FAX +81-3-5488-5060
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