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Yamaha to Provide Polyphonic Cell Phone Ringing Service
to Spain's Telefónica Móviles
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Hamamatsu City, January 31, 2002 (JCN Newswire) -- Yamaha Corp. is pleased to announce that from the end of February it will start providing a polyphonic cellular phone ringing tone download service to Telefónica Móviles, the cellular phone unit of Spain's former national telecommunications operator.
Of Spain's total population of 39 million people, about 25.3 million people (or 65 percent) use cell phones, making it a country with one of the highest cell phone diffusion rates in Europe. Of these, Telefónica Móviles has the largest market share with 15 million subscribers, or 59 percent of the total.
The new service will start with a line-up of 500 ringing tones, mainly tunes from Spain, the U.S. and U.K. Each month will see the addition of between 20 and 30 new tunes, including more local tunes added to line-ups by overseas subsidiaries. Yamaha is one of the leading providers of ringing melodies to cell phones, offering a choice of more than 6,000 songs to about 3.2 million subscribers in Japan as of the end of January. The Company has decided to take advantage of this experience and its extensive archive of song data to expand operations overseas with the distribution of many types of high quality, polyphonic ringing tone melodies.
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| Outline of service |
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| Name of service |
Yamaha Viva Melodia
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Outline of service
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Distribution of polyphonic ringing tones to users of Telefónica's e-mocion contents service
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| Service area |
Spain
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| Start of service |
End of February 2002
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| Price |
Metered at 1 euro / melody
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| Number of titles |
500 (100 Spanish titles, 300 from the U.K. and U.S., and 100 classical titles) |
| Examples |
Bésame Mucho
El Día Que Me Quieras
Mambo Nº 5
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| Handsets |
Handsets containing a polyphonic sound chip, made by Trium |
Sales target for first year
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340 million yen |
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Yamaha grants a license to Mitsui & Co., Ltd. for the use of the song data in their entertainment site named "Viva Paradiso" providing to Telefonica Moviles. |
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| Outline of Telefónica Móviles |
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| Name |
Telefónica Móviles S.A.
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| Established |
February 14, 2,000
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Chairman & CEO
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Luis Lada Diaz |
Main business
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The cellular phone subsidiary of telecommunications conglomerate Telefonica S.A., which provides terrestrial broadcasting, fixed line, and systems integration services. The company provides cellular phone services in Spain as Telefonica Moviles Espana, and in 14 other countries in Central and South America including Argentina (TCP), Brazil (Tele Zsudeste Cellular), and Peru (TELEFONICA MOVILES PERU.) In addition, the Company also has third-generation cellular phone licenses in European countries including Spain, Germany, Switzerland, and Italy. |
| Capital |
2.01 billion euros (About 225.5 billion yen) *1 euro=112 yen |
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For more information, please contact:
YAMAHA CORPORATION.
Corporate Communications Group,
Public Relations Division
Saburo Seki
2-17-11 Takanawa, Minato-ku,
Tokyo 108-8568
seki-sab@post.yamaha.co.jp
Or,
Nippon Digital Communications Inc.
Senior Editor
Jim Bonner
Bonner@nippondigi.com
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