|
|
 |
 |
 |
|
|
| Corporate Objective |
|
Yamaha will continue to create 'Kando' and enrich culture with technology and passion born of sound and music, together with people all over the world.
'Kando' (is a Japanese word that) signifies an inspired state of mind.
|
|
|
|
|
|
|
| Brand Slogan |
|
CREATING 'KANDO' TOGETHER
|
|
|
|
Yamaha will fully satisfy the customer, by offering high quality products and services, which use new and traditional technologies, as well as creativity and artistry, and continue to be a known, trusted and loved brand. |
|
| Commitment to Shareholders |
|
Yamaha will increase the satisfaction and understanding of its shareholders by striving for healthy profits and returns, and by achieving productivity, using high quality, transparent management, and practicing disclosure. |
|
| Commitment to Those Who Work with Yamaha |
|
Yamaha will develop relationships of mutual trust with all of those who work with Yamaha in accordance with fair rules based on social norms, and strive to be an organization in which individuals can demonstrate their abilities fully, have confidence, and have pride. |
|
|
Yamaha will give first priority to safety, and will care for the environment. Yamaha will be a good corporate citizen, and observe laws and work ethically, developing the economy, and contributing to local and global culture. |
|
|
|
|
|
